Job Mode: Work From Office
Working Days: 6
Industry: Fintech
About the Company:
A publicly listed, tech-led NBFC building India’s digital lending infrastructure, looking for a finance owner to fuel our next phase of exponential growth.
What You’ll Do:
We’re hiring a Performance Marketing Manager to build a data-driven acquisition engine for our digital personal loan app.
This role goes beyond media buying—think experimentation, precision targeting, and full-funnel ownership. Work closely with Risk and Data teams, leveraging AI and automation to acquire the right borrowers at scale.
Key Responsibilities:
● Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
● Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them
● Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
● Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
● Work closely with the Data Science team to refine acquisition models and drive precision targeting
● Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
● Optimize every part of the funnel — from install to disbursal to repayment
● Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
● Explore innovative and non-traditional channels – including WhatsApp, influencers, partnerships, and offline integrations
● Use creative automation tools to test and scale ad creatives rapidly
● Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability
What We’re Looking For:
● 4+ years of experience in digital marketing for personal loans in a fintech or NBFC
● Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp , YouTube
● Experience working with credit or risk teams to build smarter targeting strategies
● Familiarity with mobile app performance marketing and conversion funnels
● Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics Tools
● Strong analytical mindset — you use data to drive every decision
Bonus if you have:
● Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
● Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
● Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
● Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards
What Success Looks Like:
● You’re acquiring the right borrowers — not just the cheapest ones
● Your acquisition cost drops over time while borrower repayment quality improves
● You’re testing, learning, and improving every week — with a clear experimental mindset
● You don’t just follow trends — you explore what works best for this product, this audience, right now